THE PLAYBOOK
Trade show management for SMEs

Your whole trade show —
we handle it.

From fair selection to debriefing: planning, design, construction, logistics and on-site support. One contact, one team — and we are always there where you want us to be.

Book a 30-minute callSee all services
1
point of contact
6
service stages
5+
continents
Trade fair generator

How many trade fairs fit your budget?

Answer seven short questions. You will instantly see your recommended trade fair mix, whether congresses make sense for you and where your budget goes.

Example values pre-filled – adjust them
01Annual budget for trade fairs & events
CHF 120'000 per year, all-inclusive
10'000250'000500'000
02What do you want to achieve?
Multiple choice
03Where are your target markets?
Multiple choice
04Your industry
05Do your customers attend professional congresses?
For example doctors, engineers, finance or IT specialists
06How much trade fair experience do you have?
07How much time does your team have for organisation?
Your trade fair mix
4appearances
per year

CHF 101'000 planned, CHF 19'000 reserve and leeway.

International trade fairSwiss trade fairCongress with pop-up standReserve & leeway
  • International trade fair
    Europe / DACH    CHF 60'000
  • Swiss trade fair
    Home market Switzerland    CHF 25'000
  • 2× Congress with pop-up stand
    Professional congresses in Switzerland    CHF 16'000
Congresses
Useful as a complement

One or two targeted congresses complement your trade fairs well.

Exhibition management
Clearly worth it

Several appearances, little internal time: a partner saves your team weeks of coordination.

Next steps
  1. Secure stand space for Europe / DACH early – ideally 9–12 months ahead.
  2. Review your industry's congress calendar for the next 12 months.
  3. Develop one stand line you reuse at every appearance.

Guide values incl. stand build, space rental, logistics and travel. Exact costs depend on fair, space and design – your individual quote is free.

Want your result as a concrete plan?

Send us your result. You will receive a list of specific trade fairs with dates and cost range – free and without obligation.

What we handle

Six stages.
One partner.

Everything an appearance needs — in the order it happens. You decide how much you hand over; most SMEs hand over everything. The build itself stays in our own hands: stand construction from Switzerland.

01
Fair selection & registration

Which fairs pay off, booking the stand space, deadlines and forms.

02
Concept & 3D design

Stand concept, visualisation, graphics and branding built on your goals.

03
Planning & budget

Timeline, milestones, organiser communication, cost control.

04
Production & stand construction

Construction, special elements, graphics, lighting and technology.

05
Logistics & setup

Freight, customs, assembly, site management, on-site contact.

06
Dismantling & debriefing

Dismantling, storage, photos, final accounting, learnings for next time.

Close-ups

Planned in detail.
Built to last.

Every millimetre is planned before anything is produced: materials, lighting, graphics and product staging — realised for Swiss SMEs worldwide.

Fischer — GrindingHub Stuttgart
Fischer — GrindingHub Stuttgart
Richard Wolf — WHX Dubai
Richard Wolf — WHX Dubai
Swiss Medtech Pavilion — COMPAMED
Swiss Medtech Pavilion — COMPAMED
Valsynthese — CPhI
Valsynthese — CPhI
Presence

We are always there —
where you want us.

Basel, Munich, Dubai, Shanghai or Chicago: the same team plans your appearance, local partners build it, and someone from DAXO is reachable during the show.

Discuss your fair
Switzerland
Basel, Zurich, Geneva, Bern
Europe
Germany, Italy, France, Spain
Middle East
Dubai, Abu Dhabi, Riyadh
Asia & USA
Shanghai, Singapore, Chicago, Las Vegas
Advantages for SMEs

Why companies hand
it over to us.

Trade shows are project work with dozens of interfaces. We remove them from your desk.

One contact instead of five
No juggling agency, stand builder, printer and freight forwarder.
Made for SMEs
Lean teams, realistic budgets, decisions without a committee.
Wherever you exhibit
Switzerland, Europe, Middle East, Asia, USA — same team, local partners.
Better every show
Elements are reused, learnings flow into the next appearance.
How it runs

Four steps from
call to debriefing.

And with several fairs per year we plan them as one calendar — so every appearance builds on the last instead of starting over.

01
Call (30 min)
Which fairs, which goals, which budget frame.
02
Concept & offer
Stand concept, visualisation and transparent cost overview.
03
Realisation
Production, logistics, setup and support during the show.
04
Debriefing
Review with numbers and photos — plus the plan for the next fair.
Fair calendar
All appearances of the year in one timeline with deadlines and budgets.
Same two contacts
No re-briefing, no knowledge loss between shows.
Reusable elements
Stored and adapted instead of rebuilt from zero.
Priority when tight
Annual clients get capacity first when deadlines collide.
All services in detail

Everything that's
included.

Click a topic to see the individual services.

Your team

Two people.
Always the same two.

No account manager carousel: Ella and Nils know your stand, your deadlines and your products — from the first call to the last screw.

Ella Grossmann
Ella Grossmann
OWNER & CO-FOUNDER  — MIDDLE EAST/ROW & CONCEPT
ella@daxo.ch+41 79 175 41 98Book a call
Nils Berger
Nils Berger
CO-FOUNDER  — EUROPE & REALISATION
nils@daxo.ch+41 78 406 36 88Book a call
30-minute call

Planning your next trade show? Let's talk.

Pick a slot with Ella directly in the calendar — no obligation. Prefer email? office@daxo.ch

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