THE PLAYBOOK
Trade show management for SMEs

Your whole trade show —
we handle it.

From fair selection to debriefing: planning, design, construction, logistics and on-site support. One contact, one team — and we are always there where you want us to be.

Book a 30-minute callSee all services
1
point of contact
6
service stages
5+
continents
What we handle

Six stages.
One partner.

Everything an appearance needs — in the order it happens. You decide how much you hand over; most SMEs hand over everything. The build itself stays in our own hands: Messebau & Standbau aus der Schweiz.

01
Fair selection & registration

Which fairs pay off, booking the stand space, deadlines and forms.

02
Concept & 3D design

Stand concept, visualisation, graphics and branding built on your goals.

03
Planning & budget

Timeline, milestones, organiser communication, cost control.

04
Production & stand construction

Construction, special elements, graphics, lighting and technology.

05
Logistics & setup

Freight, customs, assembly, site management, on-site contact.

06
Dismantling & debriefing

Dismantling, storage, photos, final accounting, learnings for next time.

Close-ups

Planned in detail.
Built to last.

Every millimetre is planned before anything is produced: materials, lighting, graphics and product staging — realised for Swiss SMEs worldwide.

Fischer — GrindingHub Stuttgart
Fischer — GrindingHub Stuttgart
Richard Wolf — WHX Dubai
Richard Wolf — WHX Dubai
Swiss Medtech Pavilion — COMPAMED
Swiss Medtech Pavilion — COMPAMED
Valsynthese — CPhI
Valsynthese — CPhI
Presence

We are always there —
where you want us.

Basel, Munich, Dubai, Shanghai or Chicago: the same team plans your appearance, local partners build it, and someone from DAXO is reachable during the show.

Discuss your fair
Switzerland
Basel, Zurich, Geneva, Bern
Europe
Germany, Italy, France, Spain
Middle East
Dubai, Abu Dhabi, Riyadh
Asia & USA
Shanghai, Singapore, Chicago, Las Vegas
Advantages for SMEs

Why companies hand
it over to us.

Trade shows are project work with dozens of interfaces. We remove them from your desk.

One contact instead of five
No juggling agency, stand builder, printer and freight forwarder.
Made for SMEs
Lean teams, realistic budgets, decisions without a committee.
Wherever you exhibit
Switzerland, Europe, Middle East, Asia, USA — same team, local partners.
Better every show
Elements are reused, learnings flow into the next appearance.
How it runs

Four steps from
call to debriefing.

And with several fairs per year we plan them as one calendar — so every appearance builds on the last instead of starting over.

01
Call (30 min)
Which fairs, which goals, which budget frame.
02
Concept & offer
Stand concept, visualisation and transparent cost overview.
03
Realisation
Production, logistics, setup and support during the show.
04
Debriefing
Review with numbers and photos — plus the plan for the next fair.
Fair calendar
All appearances of the year in one timeline with deadlines and budgets.
Same two contacts
No re-briefing, no knowledge loss between shows.
Reusable elements
Stored and adapted instead of rebuilt from zero.
Priority when tight
Annual clients get capacity first when deadlines collide.
All services in detail

Everything that's
included.

Click a topic to see the individual services.

Your team

Two people.
Always the same two.

No account manager carousel: Ella and Nils know your stand, your deadlines and your products — from the first call to the last screw.

Ella Grossmann
Ella Grossmann
OWNER & CO-FOUNDER  — MIDDLE EAST/ROW & CONCEPT
ella@daxo.ch+41 79 175 41 98Book a call
Nils Berger
Nils Berger
CO-FOUNDER  — EUROPE & REALISATION
nils@daxo.ch+41 78 406 36 88Book a call