We complement
each other. No accident.
Ella brings strategy, creativity and perfectionism — the big picture and every detail. Nils brings the people skills, the technical know-how and the eye for the right angle. Together we are DAXO. More about DAXO als Schweizer Messebauer — our workshop, our standards, our people.
Ella Grossmann
I was born into this industry — literally. My father was already in exhibition construction. After my role in online marketing, the switch to live events was the moment the fire was lit. I've been burning for it for six years.
How did you get into the industry?
I knew trade fairs from my father — the world was familiar to me. After my online marketing role I made the move to live events. And that's when it happened: the real fire. The adrenaline during the build, the moment the booth stands and people walk in. I've stayed ever since.
What do you do outside of work?
Pilates, being outdoors, discovering new cuisine. I love good food — international, unknown, surprising. It sounds far from trade fairs, but it isn't.
What does that bring to your work?
Endurance. International trade fairs demand the whole body. Pilates teaches you: the body may give up — but the mindset keeps you going. That's exactly what you need on a build day in Dubai at 3 a.m.
Nils Berger
I slid into it — in the best sense. A part-time job at an exhibition construction company. What I discovered there: direct contact with people, the dynamic, the right angle — like in photography. Four years later: COO at DAXO.
How did you get into the industry?
I worked part-time at an exhibition construction company — meant as a stopgap. But then it happened: the direct contact with people, the craft, the passion for detail. I realised: this is my thing. I simply stayed.
What do you do outside of work?
Cooking, listening to music — especially jazz — and photography. Photography teaches you the right angle: how light falls, how a moment is created. That's exactly the eye I bring to every booth.
What does that bring to your work?
Photography and jazz teach the same thing: timing, composition, finding the right angle. Cooking: good ingredients, the right order, no panic. That's exactly how we build trade fairs — with passion for every detail.
We've already been there.
Trade fair booths, pop-ups and brand spaces — planned in Switzerland, delivered around the globe.
With DAXO it just works.
Tell us about your next project — we're listening.